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One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today.

What is schema markup?

Schema Markup, also commonly referred to as Structured Data, is code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display more informative search results to the user.

Below we can see when we search for Kia, it returns a rich result for the Kia website, not only showing a link to Kia, but also a number of additional navigation links within the page.

Using it on Composer

For all of our dealer websites on Composer, we create Local Business, Logo and Site Navigation schema automatically for you

It’s very easy to view and amend within Composer, simply navigate to any page within Composer Web and click ‘Manage’, you will then see an option for ‘Markup’

SEO options within Composer

There are a number of tabs within this page, where you can manage your pages SEO by setting:

  • Page Title
  • Meta Description
  • Meta Keywords
  • Opengraph Markup (For Facebook)
  • Twitter Markup

We use the Structured Data Markup Helper to generate the schema and then simply paste on the page

Example page with schema markup

We’ll soon be putting up a post with step by step instructions on how you can generate your own schema and populate it within Composer using  Structured Data Markup Helper tool provided by Google.

Hopefully, any fears that you might have had when you heard the word “Schema” or “Structured Data” have been put to rest.

Schema is much easier to apply than it seems and it’s a best practice that you need to incorporate into your webpages.

Site Navigation Schema

We automatically generate site navigation schema for all our dealer websites. Here is an example of one of our dealer website’s Stockton Kia and their google results

If you would like an audit of your website’s SEO then please contact us

Does your website provider allow you to enter schema data? If not why not get started with a free 30-day trial of Composer to use all its great features