Schema Markup, also commonly referred to as Structured Data, is code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display more informative search results to the user.<\/p>\n\n\n\n
Below we can see when we search for Kia, it returns a rich result for the Kia website, not only showing a link to Kia, but also a number of additional navigation links within the page.<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/haswent.com\/wp-content\/uploads\/2020\/01\/image.png?resize=614%2C398&ssl=1\")
<\/figure><\/div>\n\n\n\nUsing it on Composer<\/strong><\/h2>\n\n\n\nFor all of our dealer websites on Composer, we create Local Business<\/a>, Logo<\/a> and Site Navigation<\/a> schema automatically for you <\/p>\n\n\n\nIt’s very easy to view and amend within Composer, simply navigate to any page within Composer Web and click ‘Manage’, you will then see an option for ‘Markup’<\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/haswent.com\/wp-content\/uploads\/2020\/01\/image-1.png?resize=406%2C519&ssl=1\")
SEO options within Composer<\/figcaption><\/figure><\/div>\n\n\n\nThere are a number of tabs within this page, where you can manage your pages SEO by setting:<\/p>\n\n\n\n
- Page Title<\/li>
- Meta Description<\/li>
- Meta Keywords<\/li>
- Opengraph Markup (For Facebook)<\/li>
- Twitter Markup<\/li><\/ul>\n\n\n\n
We use the Structured Data Markup Helper<\/a> to generate the schema and then simply paste on the page<\/p>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/haswent.com\/wp-content\/uploads\/2020\/01\/image-2-1024x282.png?resize=1024%2C282&ssl=1\")
Example page with schema markup<\/figcaption><\/figure>\n\n\n\nWe’ll soon be putting up a post with step by step instructions on how you can generate your own schema and populate it within Composer using Structured Data Markup Helper<\/a> tool provided by Google.<\/p>\n\n\n\nHopefully, any fears that you might have had when you heard the word \u201cSchema\u201d or \u201cStructured Data\u201d have been put to rest.<\/p>\n\n\n\n
Schema is much easier to apply than it seems and it\u2019s a best practice that you need to incorporate into your webpages.<\/p>\n\n\n\n
Site Navigation Schema<\/h2>\n\n\n\n
We automatically generate site navigation schema for all our dealer websites. Here is an example of one of our dealer website’s Stockton Kia<\/a> and their google results<\/p>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/haswent.com\/wp-content\/uploads\/2020\/01\/stockton_kia_markup.png?resize=632%2C388&ssl=1\")
<\/figure>\n\n\n\nIf you would like an audit of your website’s SEO then please contact us<\/a><\/p>\n\n\n\n
It’s very easy to view and amend within Composer, simply navigate to any page within Composer Web and click ‘Manage’, you will then see an option for ‘Markup’<\/p>\n\n\n\n
There are a number of tabs within this page, where you can manage your pages SEO by setting:<\/p>\n\n\n\n
- Page Title<\/li>
- Meta Description<\/li>
- Meta Keywords<\/li>
- Opengraph Markup (For Facebook)<\/li>
- Twitter Markup<\/li><\/ul>\n\n\n\n
We use the Structured Data Markup Helper<\/a> to generate the schema and then simply paste on the page<\/p>\n\n\n\n
Example page with schema markup<\/figcaption><\/figure>\n\n\n\n We’ll soon be putting up a post with step by step instructions on how you can generate your own schema and populate it within Composer using Structured Data Markup Helper<\/a> tool provided by Google.<\/p>\n\n\n\n
Hopefully, any fears that you might have had when you heard the word \u201cSchema\u201d or \u201cStructured Data\u201d have been put to rest.<\/p>\n\n\n\n
Schema is much easier to apply than it seems and it\u2019s a best practice that you need to incorporate into your webpages.<\/p>\n\n\n\n
Site Navigation Schema<\/h2>\n\n\n\n
We automatically generate site navigation schema for all our dealer websites. Here is an example of one of our dealer website’s Stockton Kia<\/a> and their google results<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf you would like an audit of your website’s SEO then please contact us<\/a><\/p>\n\n\n\n