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Haswent + AutoTrader

Your AutoTrader adverts are created and kept up to date from your Haswent stock records, and AutoTrader valuations, price indicators and market comparisons sit right next to each car.

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What it does for your dealership

Adverts from your stock

Add or edit a car in Haswent and the change goes to AutoTrader within about a minute, with its photos, price, description and specification. Sold cars come off.

Valuations and market data

See AutoTrader retail, trade, part exchange and private valuations, the price indicator, retail rating and how your price compares with similar cars for sale.

Deal Builder deals

Deals started on AutoTrader Deal Builder, and their messages, arrive in your enquiries list, and winning or losing the deal in Haswent is sent back to AutoTrader.

Photo labels and suggested order

Photos come back labelled with what they show, and where your stock is managed through us you can apply AutoTrader’s suggested photo order in one click.

AutoTrader reviews

Your AutoTrader reviews can be brought into the Reviews app alongside your other reviews, on the Premium Reviews add-on.

Reserved cars your way

Choose whether reserved cars stay on the forecourt or show as sale in progress, and which details appear on your adverts.

What data goes where

What Haswent sends to AutoTrader, and what comes back into your system.

From Haswent to AutoTrader

  • Vehicle details, price, VAT status, description, attention grabber and specification
  • Photos, video and condition, MOT and service details
  • Advert status, including when a car is reserved or sold
  • Deal outcomes for Deal Builder deals

From AutoTrader to Haswent

  • Valuations, price indicator and retail rating
  • Competing adverts for market comparison
  • Deal Builder deals and messages as enquiries
  • Photo labels and suggested photo order
  • Stock, if you manage your stock on AutoTrader and import it into Haswent

How to set it up

  1. Tell us your AutoTrader advertiser ID and whether you manage stock in Haswent or on AutoTrader.
  2. AutoTrader adds Haswent to your account and we connect it for you.
  3. Choose your reserved-stock and advert display options under Settings > Auto Trader.

Good to know

  • Changes are grouped for about a minute before they are sent, so adverts update shortly after you save.
  • How many adverts go live depends on your AutoTrader package and stock allowance.
  • Ordinary AutoTrader lead notifications are not brought in; Deal Builder deals are.

Looking for the AutoTrader dealer portal login? Go to AutoTrader’s retailer portal.

AutoTrader integration FAQs

Yes. When your stock is managed in Haswent, adding or editing a car sends the change to AutoTrader within about a minute, and sold cars are taken off.

Yes. Each car shows AutoTrader valuations, the price indicator, retail rating and a comparison with similar cars for sale, so you can price with the market in view.

Deals started on AutoTrader Deal Builder, and their messages, come into your enquiries list. Lead emails sent to your Haswent enquiry email address are also read and logged.

The AutoTrader dealer portal is run by AutoTrader at portal.autotrader.co.uk. Haswent works alongside it: you manage your stock and adverts in Haswent and they appear on AutoTrader.

Want to see AutoTrader working in Haswent?

Book a demo and we will show you the integration with your own stock and your own accounts.