Car Dealer Marketing
Car dealer marketing from Haswent brings Google Vehicle Ads, SEO, social media, reviews, video and your website together for UK car dealers, all working from the stock in your dealer management system. Add a car once and your marketing picks it up.
Talk to us about your marketingAutomotive digital marketing that starts with your stock
Our marketing starts with your stock, because buyers shop for a car, not a dealer. Most car dealership marketing comes down to putting the right cars in front of them wherever they look: Google, Facebook, your reviews and your own website.
If you are looking for an automotive marketing agency, Haswent is a little different. Your ads, social posts and website all run from the same stock list, so a price change or a sold car does not have to be updated in three places.
Google Vehicle Ads
Your cars at the top of Google
Google Vehicle Ads show the cars you have in stock at the top of Google, with a photo, price and key details, and send buyers straight to the vehicle page on your website. Our Google Vehicle Ads integration builds the feed from your stock, and our Google Vehicle Ads setup guide explains what is involved.
- We set up your vehicle feed and Google Merchant Center
- We build, manage and optimise your campaigns, with reporting and ongoing support
- If you are FCA registered and offer finance, monthly prices can be shown alongside the cash price
SEO
Stock pages Google can find
Every Haswent website gives each vehicle its own page, with page titles, descriptions and structured data written for you from the vehicle details.
- Filtered stock pages, such as used Kia Sportage, get their own address, title and heading
- Sitemap, canonical tags and breadcrumbs handled for you
- Your address and town marked up for local search
- Edit the page title and description of your own pages and blog posts
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Reviews
Ask every customer for a review
Once you switch it on, marking a deal as Sold emails the customer a branded review request, pointing them to the review sites that matter to you, such as Google and AutoTrader.
- A mobile review page with your logo and colours
- Printable QR code posters for walk-in customers
- Bring your reviews from Google, AutoTrader and more into one dashboard with Premium Reviews, a paid add-on
Video Storyboard, made with Motor Marketing Solutions
Dealership video
Show buyers your forecourt before they visit
Video Storyboard is a one-off package made in partnership with Motor Marketing Solutions. Their team films your dealership in a single visit and delivers a finished, branded video.
- Drone footage of your forecourt and surroundings
- Showroom, stock and team shots
- Ready for your website, YouTube, social media and ads, and we can put it straight onto your Haswent website
Your website
Where your marketing sends buyers
Every ad, post and search result ends up on your website, so it needs to sell. Cars you add in your dealer management system appear there, and price, photo and status changes follow.
- A page for every vehicle, with search by make, model and price
- Part exchange and enquiry forms that reach you straight away
- Online reservations with a deposit
Finance on your website
Sell the monthly price
Put a finance calculator on your vehicle pages and let customers apply online from their phone. Many buyers shop by what they can afford each month.
- Quote from your own Hire Purchase, PCP and Lease rates, or show your Codeweavers, iVendi, Evolution or Jigsaw calculator
- Applications land in the finance hub in your dealer management system
- Vehicles with a monthly figure carry it into your Google Vehicle Ads feed
You need to be FCA authorised to offer finance.
About financeWebsite analytics
See what your marketing is doing
Open Insights in your dealer management system to see how your Haswent website is doing, for the last 7 days up to the last 12 months.
Website traffic
Unique visitors, page views, bounce rate and average visit time, compared with the period before.
Campaigns
See which campaigns brought visitors to your website, and the enquiries, phone clicks and WhatsApp clicks that followed.
Popular vehicles
The cars people are looking at most, so you know what is drawing buyers in.
Traffic sources
The websites and channels that sent visitors to you, such as search engines and social media.
Visitor locations
The towns and areas your visitors are browsing from.
Top pages
Your most visited pages, and the pages people arrive on and leave from.
Car dealer marketing: frequently asked questions
What does Haswent do for car dealer marketing?
Haswent brings Google Vehicle Ads, SEO, social media posting, review requests, dealership video, finance on your website and a car dealer website together. Your ads, social posts and vehicle pages all work from the stock in your dealer management system. You can see how your website is doing under Insights in the same system.
Can you guarantee more leads or a first-page ranking?
No, and you should be wary of anyone who does. Google decides rankings and buyers decide whether to enquire. What we can do is put your stock in front of buyers in the right places and give you the figures to see what is working.
Who looks after my Google Vehicle Ads?
We do. We set up your vehicle feed and Google Merchant Center, then build, manage and optimise your campaigns, with reporting and ongoing support.
Which social media platforms do you post my stock to?
Your Facebook page, on a schedule you set. If we connect your Google Business Profile, vehicles are posted there too. We do not post to Instagram or TikTok at the moment.
Can you make a video of my dealership?
Yes. Video Storyboard is a one-off package made with our partner Motor Marketing Solutions: drone footage, showroom shots and a fully edited, branded video. We can put it straight onto your Haswent website.
How do I see what my marketing is doing?
Open Insights in your dealer management system to see your website visitors, where they came from, your most popular vehicles and pages, and the enquiries your campaigns brought in.
Want your marketing to run from your stock?
Talk to us about which of these would help your dealership, and we will show you how they fit together.
Get in touch
Social media automation
Your stock on Facebook, on a schedule
Set a posting schedule once and your cars go out to your Facebook page for you: daily at up to five set times, weekly, monthly or annually.
- Choose which stock can be posted by status, type, condition
and number of photos, and each post picks a matching car
- Write a post template once and every post is filled in from
the vehicle's details, with its photos or a branded image
- We can connect your Google Business Profile so vehicles are posted there too
About social media automation